How associations can boost web traffic and lift online sales

How associations can boost web traffic and lift online sales

Associations spend a fortune on web design but typically skimp on web copy. That’s a false economy. A good web copywriter can increase your website visits and turn more hits into "sales". Here's why good web copy is a sound investment - This is an edited version of a talk given by Allen Palmer, The Web Copywriter, at an Associations Forum seminar at the Sofitel Wentworth in Sydney on Feb 22, 2010.

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