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How to make the social media sizzle
The social media exponentially increase your
chances of being heard but few associations are setting Twitter aflutter. Why?
We’ll point out some common writing mistakes, share tips to help you get clicked
on more often – and show how those techniques can be used to enliven some
existing association web communications. Then continue our explorations with
Q&A and a cheeky little Chianti.
Presenter: Allen Palmer
The Web Copywriter, Allen Palmer, has been a professional writer for
more than 20 years. He’s written for Nike, IBM, Harley Davidson, Clean Up the
World, and So You Think You Can Dance. He’s won AIMIA
awards for Best Corporate website and Best Not-For-Profit – and the World Summit
award for e-content. He’s written on
wine, superannuation, car washes, intellectual property analytics, toilet
tissue, home mortgages, hunting lodges – and Fantales wrappers. His first
feature film, Her and Her Bloody Opera, has just been
financed.
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