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Some corporations are still struggling with the idea that the consumer is now king.
Here are 3 case studies that prove the game has changed and heaven helpanyone who still tries to play by the old rules.
- Case Study 1: Horizon Realty vs Mouldy Tweet
- Case Study #2: Ford Motor Company vs TheRangerStation.com
- Case Study #3: Burger King vs Caleb Kramer (aka TheBKLounge)
Speaker: Louise Kanis, Director issociate
For 20 years, Louise and her business partner Jenny Ward, developed communication strategy and campaigns for some of Australia s largest banks, insurers and super funds. They started issociate, a social network of professional and industry associations and their members, this year specifically to provide social networking opportunities to the not for profit sector.
*This presentation was part of a seminar on "Protecting Copyright in the Online World" by lawyers Henry Davis York.
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